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In Flames Light A Fire In America

Of the Oakland Press

Posted: Friday, November 7, 2008

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After 18 years and nine albums, you’d think Swedish headbangers In Flames had seen it all. But the quintet has never seen a Parental Advisory sticker on any of its releases — until now.

The warning adorns U.S. copies of the group’s latest album “A Sense of Purpose” — “only because of one word” in one song, according to drummer Daniel Svensson.

“The song goes ‘I feel like (expletive), but at least I feel something,’” noted Svensson, 30, who joined the group in 1998. “So that one word got us the sticker ... which is actually pretty cool, ’cause when I was younger, listening to this kind of music, I always bought the CDs with Parental Advisory stickers on them.

“Right now it just seems stupid. If you watch American TV, they say the F-word all the time. So it seems strange, but if it draws some kids to our record, we’re all for it.”

In Flames is already enjoying some buzz on these shores, however, thanks to years of judicious festival gigs and opening spots. “A Sense of Purpose” debuted at No. 28 on the Billboard 200 in April, In Flames’ best showing yet and an indication of the inroads the group continues to make outside of its homeland, where it packs arenas.

“We’ve been growing steadily with each and every album we released,” Svensson says. “You can definitely tell by ticket sales for the shows; we’ve been playing bigger and bigger venues for every tour.

“That’s the most important thing for us, so we can really concentrate on giving people good shows. There’s no point in being just a band; we want to be a live band. That’s the reason why we started to do this, to play in front of people. And the bigger we can do it, the better.”

In Flames, All That Remains, Gojira and 36 Crazyfists perform Saturday (Nov. 8) at the Emerald Theatre, 31 N. Walnut St., Mt. Clemens. Doors open at 6 p.m. Tickets are $22 in advance, $25 day of show. Call (586) 913-1920 or visit www.emeraldtheatre.com.

Web Site: www.emeraldtheatre.com

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