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Jonas Brothers Burnin' Up The Big Screen

Of the Oakland Press

Posted: Friday, February 27, 2009

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When Kevin Jonas says that he and brothers Joe and Nick are “just overwhelmed with joy” these days, you certainly can’t blame them.

The Jonas Brothers have been on fire — or, if you prefer, “Burnin’ Up” — during the past two years. With a pair of platinum albums (2007’s “Jonas Brothers,” last year’s chart-topping “A Little Bit Longer”), a run of hit singles (“SOS,” “Tonight,” “When You Look Me in the Eyes,” “Burnin’ Up”), soldout concerts and a haul of $62 million (No. 9 among all music acts) the New Jersey trio has been established as teendom’s ranking sensation.

This weekend they get even bigger, literally, thanks to “Jonas Brothers: The 3-D Concert Experience,” an on-stage and behind-the-scenes film that introduces a pair of new songs, “Love Is On Its Way” and a cover of Shania Twain’s “I’m Gonna Getcha Good.” It also features guest appearances by “Camp Rock” co-star Demi Lovato and Joe’s former girlfriend Taylor Swift on the song “Should’ve Said No.”

The group also has planned surprise appearances at some theaters during the film’s opening weekend.

“We’re very, very excited about it,” says Kevin, the eldest Jonas at 21. “We’re really hoping we give our fans a very exciting and crazy experience.”

It’s not the Jonas’ first run on the 3-D big screen, of course. They were part of former tour partner Mylie Cyrus’ “Best of Both Worlds” film last year, which left a lasting impression on the brothers.

“It was awesome — drum sticks flying in your face, guitar picks flying at you and all this stuff,” recalls Nick, 16. “Every time we’d see ourselves on the screen, we kept saying, ‘In 3-D!’ It was pretty cool. We couldn’t wait to do one of our own.”

Screens big and small will be the Jonas’ performing home for the foreseeable future. The group’s “J.O.N.A.S.” (Junior Operatives Networking as Spies) series, delayed by the Hollywood writer’s strike, is now set to debut on the Disney Channel in May, and a “Camp Rock” sequel is in the works. The group will also make its feature film debut in an upcoming adaptation of the book series “Walter the Farting Dog.”

The trio has also started work on its next album.

Any danger of the world getting Jonased out? Nah, say the brothers.

“For us it’s about just living day in and day out and being who we are and doing what we love,” Kevin says. “Releasing things can never hurt anybody. It’s all about who you are as an artist and how you feel about your band.”

“Jonas Brothers: The 3-D Concert Experience” premieres Friday (Feb. 28). Check listings for theaters and showtimes.

Send your thoughts and comments to Gary Graff


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