Hank Williams III wanted "to come out of the gate strong" to launch his own Hank3 Records label after 15 acrimonious years with Curb Records.
And he certainly did that with not one but three new simultaneous releases in September: a two-disc country set called "Ghost to a Ghost/Guttertown," a doomy heavy rock set "Attention Deficient Domination" and "3 Bar Cattle Callin," which meshes speed metal with genuine cattle auctioneer calls.
"It's kind of like a new beginning, really," explains the 38-year-old grandson of Hank Williams and estranged son of Hank Williams Jr., who's also been a member of bands such as Superjoint Ritual and Arson Anthem. "This is just what I do, play music and create sounds and all that good stuff.
"Curb just sat on me for so many years and killed my creativity; to have that taken away from me for so long was just really frustrating. So for me the real big inspiration was just doing something different, tackling all three genres and just make a bunch of music, which I haven't had the chance to do yet, really."
The most interesting of the set is "3 Bar Ranch Cattle Callin'," which grew from a fascination with the speed of cattle auctioneers he'd hear as a youth visiting his maternal grandfather's farm in Missouri. Williams used nine callers on the album but says several others turned him down.
"A lot of the really fast guys I didn't get to use because they didn't want their name associated with my name," he says. "They thought I might be making fun of their industry, even though I was assuring them I was dead serious about this -- I don't say one cuss word on this record!"
Hank Williams III performs Friday, Nov. 25, at Saint Andrews Hall, 431 E. Congress St., Detroit. Doors open at 8 p.m. Tickets are $18. Call 313-961-8137 or visit www.livenation.com.