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Hockey ad gives Parlor Mob a boost

for Journal Register Newspapers

Posted: Thursday, December 15, 2011

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New Jersey's Parlor Mob caught a break when the Pittsburgh Penguins chose "Into the Sun" -- the first single from the group's sophomore album "Dogs" -- as a promotional theme for the current season, one of many sports-related placements the song has garnered.

It has, however, created some loyalty conflicts in the band according to frontman Mark Melicia.

"The guys in the band are split; most of the guys are (New Jersey) Devils fans, but Sam (Bey, the group's drummer) is a big (New York) Rangers fans, and I lean towards the Rangers as well," says Melicia, 29. "We've been getting a lot of sports licensing things, but the Penguins thing is pretty funny because obviously the Penguins are a thorn in everyone's side in the NHL. So it's funny that team of all teams picked us to use for a commercial."

And though there's been a bit of backlash -- "People tell me, 'If I hear that song one more time...' 'cause they play it all the time," Melicia notes -- it certainly hasn't hurt "Dog's" fortunes. The album, which came out in October, has not only surpassed 2008's "And You Were a Crow" but has also been named the Rock Album of the Year by iTunes.

"I think we were mainly going for a record we all could be proud of," Melicia says. "We're very much five individuals with individual music interests, so we just wanted to make a record we felt was the sum of our parts and that we were all able to contribute to creatively. And we were able to do that.

"Once we felt good about it, we felt, hopefully, other people would like it as well. Fortunately that seems to be what happened."

The Parlor Mob and Tripp N' Dixie perform Friday, Dec. 17, at the Pike Room in the Crofoot, 1 S. Saginaw St., Pontiac. Doors open at 7 p.m. Admission is free. Call (248) 858-9333 or visit www.thecrofoot.com.

Web Site: www.thecrofoot.com

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