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Gradual growth is key for Hollywood Undead

@graffonmusic, Facebook.com/Gary Graff on Music

Posted: Saturday, July 6, 2013

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Over the course of its three studio albums, Los Angeles rap-rockers Hollywood Undead have learned the subtle science of refining its sound without chasing its audience away.

"What we try to do with each one is progress just enough," explains the group's Johnny 3 Tears (real name George Ragan). "We want to make a new record and a different record than the other ones we've made, but then you have to juggle that with something that fans are expecting or that people who like your music are expecting, so trying to find that fine line is always a big part of the process.

"But we treat it the same every time, man. Anybody in any craft should always be trying to get better at it. We know the difference between a good song and a bad song, and we try to write as many good ones as possible and go from there."

The sextet certainly seems to be doing it right. Each of its albums has done better than its predecessor, with this year's "Notes From the Underground" debuting at No. 2 on the Billboard 200 in January -- as well as No. 1 on the Rock and Alternative charts, Hollywood Undead's best showing to date. 3 Tears and his bandmates are happy about that, but he adds that it's also as it should be.

"I think the longer you work together with a group, it's either gonna get better or it's gonna get worse," he notes. "I think that's when bands start ot call it quits is when it starts getting bad -- unless you're the Rolling Stones or something.

"We just try to keep working together and keep the wheels greased, and as long as things turn out OK, we'll keep doing it."

Hollywood Undead, Escape The Fate, Middle Class Rut, 3 Pill Morning and Chaos Reigns perform at the 89X Birthday Bash on Saturday, July 6, at the Fillmore Detroit, 2115 Woodward Ave. Doors open at 6 p.m. Tickets are $19-$35. Call 313-961-5450 or visit www.livenation.com.

Web Site: www.livenation.com

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