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Getting the word out helped Clutch's new album

21st Century Media/Digital First Media, @GraffonMu

Posted: Saturday, November 23, 2013

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The members of the Baltimore hard rock group Clutch are not readily given to analysis.

"We try not to really overthink it," notes guitarist Tim Sult. "I think the media overthink it more than we do. We just get together and try to write the best songs that we possibly can and to make music that people like.

"The most important thing is that the members of the band are enjoying what they're playing. There's really not any kind of strategy or commercial spirit when we get together and write music; we're just trying to write something we enjoy and that we feel, and luckily other people seem to like it."

That philosophy has certainly served the quartet well over the years. Clutch has logged seven Top 10 releases on the Billboard Heatseekers and Independent Albums charts, and this year's "Earth Rocker" reached a career-high No. 15 on the Billboard 200 when it came out during March.

But Sult, 43, says that an even greater measure of "Earth Rocker's" success is that "this is the first album we've ever written that we've played every single song off of live. Just the fact that we could go out and play 11 brand new songs and people know all the words to them and react positively and still want to hear them is a minor miracle at this point in our career." Credit some of that, he adds, to social media and smart marketing.

"This time we were able to let people know that we had a new album coming out a long time before it actually came out," Sult says. "This is honestly probably the first time we had a real, real set-up for the album. It's our 10th album, but it feels like the first time we actually did the release correctly, and I think it paid off."

Clutch, The Sword and American Sharks perform Saturday, Nov. 23, at the Fillmore Detroit, 2115 Woodward Ave.. Doors open at 7 p.m. Tickets are $30 and $25. Call 313-961-5450 or visit www.livenation.com.

Web Site: www.livenation.com

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