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Second time's still charmed for Atlas Genius

Digital First Media, @GraffonMusic

Posted: Thursday, September 24, 2015

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Even though Australian brothers Keith and Michael Jeffery -- aka Atlas Genius -- have made a home of sorts in the U.S, it's still a different experience taking their second album around the country.

"Y'know, there's that innocence you have when you begin touring the States first the first time," Keith Jeffery says by phone from a tour stop in Norfolk, Va. "Now we've done it before, so you know what to expect and sort of how to deal with things maybe a little better than the first time around." Among those lessons: "We know there's certain words that we have to pronounce a different way to be understood," the singer-guitarist says with a laugh.

The pursuit of a "decent latte," meanwhile, remains an ongoing challenge, as does finding good vegan menus, especially on the road.

"We've never really left this country," Jeffery notes. "We went home for a few months after the first tour to start working on the new album, but then we did the majority of the album in Los Angeles. So the States feels like home now 'cause we've been here for so long."

Atlas Genius' "Inanimate Objects," which came out during late August, had the unenviable task of following 2013's "When It Was Now," which produced the Top 10 Alternative Rock hits "Trojans" and "If So." That made for "a totally different pressure" according to Jeffery, and a challenge he and his brother didn't experience on their previous releases.

"There's expectations now," he explains. "I mean, we had a single that went gold; that certainly wasn't the case when we set out to do the first album. We had no idea anybody was going to hear it at all so, yeah, that does change things. It's complicated.

"I spent a lot of time just trying to consciously block that out, the sophomore album pressure and everything. And once you get in the flow of creating something you're not thinking about that stuff. You're just trying to better yourself and do something beyond what you did the last time. Not thinking about it was the only way we could keep from letting it affect us too much."

Atlas Genius

Thursday, Sept. 24. Doors open at 8 p.m.

The Magic Bag, 22920 Woodward Ave., Ferndale.

Tickets are $20.

Call 248-544-9090 or visit themagicbag.com.

Web Site: www.themagicbag.com

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