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Detroit rockers I Prevail anxious to unveil first album

Digital First Media, @GraffonMusic

Posted: Friday, July 29, 2016

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The world still knows Detroit's I Prevail for its opening salvo -- a video cover of Taylor Swift's "Blank Space" that went viral during late 2014. But the heavy rocking quartet has been pushing to make sure there's more to the story than that.

I Prevail has recorded its first full-length album, "Lifelines," that's due out Oct. 21. The group is in the midst of its first-ever headlining tour, but guitarist Steve Menoian says he and his bandmates are chomping at the bit for its release.

"We've been working on this for so long," Menoian -- who was raised in Wixom and now resides in Ferndale -- says by phone from a tour stop in Madison, Wisc. "We've been writing it for over a year. It took three-plus months in the record process, now it's mixed and mastered and in the pipeline to get it out.

"We're learning that nothing's as quick as it is on your own than when you're going through label channels and stuff like that. We're jsut dying to get it out. We're counting down the days."

Menoian, 28, says the fans I Prevail has garnered so far should be pleased with the aggressive tone of the album. But he adds that having room for more songs also gave the group a chance to stretch itself out a bit, too.

"We were able to stay true to our core sound -- big guitar riffs but still big, open, melodic choruses," he explains. "We just love big hooks like that, so we found a way to balance both of those aspects; The heavy parts are heavier, the choruses are bigger. And we did some stuff outside the box, too, that I think turned out well.

"We just really came into our own as writers. We got to know each other better, too. It's more mature, overall."

I Prevail has a tour lined up with Pierce The Veil this fall. Meanwhile, it's enjoying topping the bill at its own shows during the summer, and finding out who its own fans are around the country.

"It's actually pretty insane," Menoian notes. "We've played about 130 shows the past year and I feel like we've just built a really great core. People are singing the words back to us every night. We stay after the shows for probably an hour going through the line of people waiting to talk to us; It's great to hear who they connected to the songs and stuff.

"We really appreciate that, and we're happy with where our core audience is. And with (the album) hopefully we'll just add to it."

I Prevail, the White Noise, My Enemies & I and Bad Seed Rising

Saturday, July 30. Doors open at 6 p.m.

Saint Andrews Hall, 431 E. Congress St., Detroit.

Tickets are $17.

Call 313-061-6358 or visit saintandrewsdetroit.com.

Web Site: www.saintandrewsdetroit.com

Send your thoughts and comments to Gary Graff


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