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Hounds "Three Hits of Acid" -- exclusive video premiere

By Gary Graff
ggraff@medianewsgroup.com, @GraffonMusic on Twitte

Posted: Thursday, January 21, 2021

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t's no accident that Hounds' video for its new song "Three Hits of Acid," premiering exclusively via theoaklandpress.com/music, is a little bit trippy.

The clip -- from the St. Louis rock group's upcoming album "Cattle in the Sky" -- is meant to depict an acid trip frontman Jordan Slone had when he was 17, representing them with a series of swirling images and projections involving the rest of the band while he sits in the center of the maelstrom.

"The director and I hashed through the story, and we decided to work with a giant LED screen we had access to and create different environments," Slone says by phone from his home in St. Charles, Mo. "It looks like I'm walking through the streets of New York in a bunch of different random hotels. The whole point was to make it look like I was alone or in my own head, going through those different scenarios and scenes and the chaos and insanity.

"It's really fun."

Nevertheless, Slone, 28, feels that those experiments actually provided a "spiritual wake-up" that made him a better person.

"Going into that trip, I really felt like life was my movie and everyone was my support characters," he explains. "I was happy to be the star of my own masterpiece -- which is a very selfish way of living. It wasn't until that acid trip that I had the revelation that everyone else was experiencing life the way I am, that I'm not alone. There are so many more stories, not just my own.

"So I need to be a kinder, more caring person and should treat people better. That was the big takeaway for me, and what we tried to present in the video."

Hounds is not Slone and company's first major endeavor in the music business. He, his brother Logan and drummer Logan Mohler formed the band Clockwork in 2010, which had a record deal and toured around the U.S. That ran its course, however.

"When we decided Hounds was going to happen we broke away from some of the more polished, produced pop recordings we were making," Slone says. "We decided to do the next record essential live in the studio. We wanted to see if we could still compete if you take away Auto-Tune or things you plug in for recording. If we take away the bells and whistles, can we still compete with other bands?"

Hounds got a boost during 2019 when it won TopGolf's "Who Will Rock You?" band competition, which included a recording deal with BMG. (Slone notes that none of Hounds' members are golfers, however). The "Cattle in the Sky" album, recording during 2019, comes out Feb. 5, with a Bandsintown.com concert slated for 4 p.m. on Jan. 26. And while Hounds previously released a video for the single "Shake Me Up" it considers "Three Hits of Acid" the real beginning of the album campaign.

"It feels like this one is going to be the big push as far as the record goes," Slone says. "We're hoping people are going to feel a connection to what we're writing, and how we're writing. We create intellectually, but listenable music is the key for us, and we want that to come through with this album."

More information and updates about Hounds can be found via houndssounds.com.

Web Site: http://bit.ly/3sHjX18

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